A thriving club that is a central pillar of the sporting, social and cultural life of the region.
A club deeply embedded in its local community and widely acknowledged as a force for good. A club that is inclusive and welcoming while being professional and focused on improvement. A club with partnerships with community organisations to use the power of football to bring people together and make real impacts on the region. A club that develops not only footballers and coaches but also its volunteers and other staff. A club that plays a leading role in football locally and nationally and develops links throughout the football family. A club with a strong brand and a clear identity. A club with hundreds of people involved that embraces diversity while maintaining a common vision.
A club with a first teams capable of consistently competing in the top division that the people of the region are proud to support. Teams that youngsters all over the region aspire to play for and respected throughout the country. Teams that are looked after as well as any in the country in terms of coaching and support. Teams that will see the club return to European competition.
A club with one of the best academies in the country, producing male and female players for the first teams and for Ireland underage squads on a regular basis and aiming to produce players that will one day represent Ireland at senior level. This academy to have much improved facilities and the necessity of renting facilities for training and matches to be eliminated. Working together closely and respectfully with local clubs and leagues to raise standards in football locally together and not only develop footballers but also future fans of the club.
A club with a modern, atmospheric home ground accessible to all. The fans to have a real sense of ownership of the new ground and especially the home terrace, where we will build an atmosphere and match night experience to eclipse anything in Ireland. To make the match night occasion something that people will want to be a part of, and players will want to play in front of. A ground that is accessible and welcoming to all, hosts non-football events and concerts and that the region can be proud of.
A club that acknowledges its proud history but sees its best days ahead of it. A club with good governance, long term planning and sustainability as core values, showing that a fan owned club can survive and thrive in the top tier of Irish football.
A club that represents football as it should be.